JemsInHeRT
Priority Axis 4: Sustainable and inclusive tourism and culture
Operation start date: 1 June 2026
Operation completion date: 31 May 2028
Budget: EUR 2.196.532,00
Number of partners: 5
Operation purpose and expected achievements:
The InHeRT (Interregional Heritage of Rhythm and Tradition) project aims to enhance the role of culture and sustainable tourism in economic development, social inclusion, and innovation by transforming the shared intangible cultural heritage of Croatia, Bosnia and Herzegovina, and Montenegro into an integrated cross-border tourism product. The project addresses common challenges related to the underutilisation of cultural heritage, uneven tourism development, insufficient cultural infrastructure, fragmented cross-border cooperation, and limited institutional capacities for sustainable heritage management. Planned activities include the enhancement of the Bećarac Camp Site in Pleternica, the establishment of the Ganga Museum Interpretation Centre in Tomislavgrad, the modernisation of the Museums and Galleries of Podgorica, the creation of the InHeRT Network, the organisation of the joint Urban-Rural Fest, the development of a Joint PR Strategy and a Strategy for Sustainable Management and Human Resource Development in Cultural Institutions, as well as capacity-building programmes, digital interpretation tools, and joint promotional activities. Through investments in cultural infrastructure, innovative interpretation methods, stakeholder networking, knowledge exchange, and cross-border cooperation, the project will strengthen the capacities of public authorities and cultural institutions to preserve and promote shared intangible heritage, diversify sustainable tourism products, improve visitor experiences, and contribute to the long-term competitiveness and resilience of the Programme area.
Beneficiaries:
The Lead Partner (LP), City of Pleternica (HR), is responsible for the overall coordination and management of the project. It oversees project implementation, financial and administrative management, partner coordination, reporting, and quality assurance. The City leads the enhancement of the Bećarac Camp Site, coordinates the establishment of the InHeRT Network, supervises the implementation of joint project activities, and ensures the long-term sustainability and transferability of project results across the Programme area.
Cultural-Information Center Tomislavgrad (BA) provides content and thematic expertise for the Ganga Museum Interpretation Centre, including the development of innovative multimedia and interpretive content., it co-leads local communication and promotional activities, actively participates in the organization of the cross-border Urban-Rural Fest, and contributes to joint capacity building and strategic cross-border cultural tourism initiatives.
Municipality of Tomislavgrad (BA) is responsible for implementing infrastructure investments supporting the Ganga Museum Interpretation Centre and promoting sustainable cultural tourism at the local level. It participates in stakeholder engagement, joint promotional activities, cross-border cooperation, and the implementation of the Urban-Rural Fest while contributing to the long-term preservation and promotion of the Ganga cultural heritage.
Public Institution Museums and Galleries of Podgorica (ME) is responsible for modernising and digitally enhancing the ethnological exhibition in Podgorica through restoration works, digitalisation of museum collections, and the installation of interactive exhibition equipment. It co-hosts exhibitions and public events, including the Ethnological Rural Fest in Medun as part of the joint Urban-Rural Fest, strengthens inter-museum cooperation, contributes to project visibility, and promotes the preservation and interpretation of Montenegro’s intangible cultural heritage.
Požega-Slavonia County (HR) provides strategic expertise in regional development, sustainable cultural tourism, and institutional capacity building. It leads the organisation of the scientific-professional conference, coordinates the development of the Joint PR Strategy and the Strategy for Sustainable Management and Human Resource Development in Cultural Institutions, organises study visits and training activities, and supports the long-term integration of project results into regional development policies and cross-border cooperation initiatives.