Jems
This educational video was developed within the To Zero Waste project, implemented under the Interreg IPA CBC Croatia–Bosnia and Herzegovina–Montenegro Programme, with the City of Mostar contributing to the implementation of project activities at local level.
In line with the project’s overall objective of supporting the transition towards a circular and resource-efficient economy, the video promotes proper waste separation and responsible everyday behaviour through an intergenerational learning approach.
The video portrays a child who, after participating in school-based environmental education, transfers acquired knowledge to a parent, demonstrating correct waste sorting practices and highlighting individual responsibility in waste reduction and environmental protection.
By emphasising children as catalysts for change within households, the video supports the project’s awareness-raising actions and contributes to long-term behavioural change at community level.
